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Investigate the effect that marketing has on Coca Cola

I am going to investigate the effect that marketing has on Coca-Cola, which has many national promotional campaigns for its products and services in the UK, I order to promote it’s product to the public. The national promotional campaign that I will be using as an example of how Coca-Cola use marketing will be the […]

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A market analysis of the UK food service industry

This report compares the differences and similarities between two companies in the UK food service sector. One is a well established large multi-national company, McDonald’s. The other is a small newly formed sole trader company, Joe’s Diner. I have used market analysis tools; corporate analysis, steep analysis, and competitive analysis, to compare the two. The […]

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Kylie Garcia

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