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Investigate the effect that marketing has on Coca Cola

I am going to investigate the effect that marketing has on Coca-Cola, which has many national promotional campaigns for its products and services in the UK, I order to promote it’s product to the public. The national promotional campaign that I will be using as an example of how Coca-Cola use marketing will be the […]

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Marketing Consultant

As a Marketing Consultant I have been asked by a client company Coca-cola LTD who wish to enter the developing market with a new product to compile a report on their new product in the adult soft drink industry. I will be including an analysis of the coca cola market in terms of their product […]

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An Analysis Of Two Print Based Adverts

Advertising means announcing something publicly to sell or to publicize goods. It is found almost everywhere; in magazines, on television, on billboards, at the cinema even on public transport. There are advertisements of all kinds; for makeup, foods, cars, charities and even holidays. The purpose of an advertisement is to make a product or brand […]

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Coca-Cola Marketing Mix: Product, Place, Price, Promotion

In order for an organization to be successful it needs to have a well-defined marketing mix The marketing mix consists of the four P’s; product, place, price, promotion (Hair, Lamb, & McDaniel, 2006, p. 48). Product is defined as “everything, both favorable and unfavorable, that a person receives in exchange” (Hair, Lamb, & McDaniel, 2006, […]

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Kylie Garcia

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