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Consumer Appeal

A discussion on the use of television shows and magazine articles by advertizers to sell products. Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, “Sex, Lies, and Advertising.” She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to […]

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Ad Evaluation – Harper’s Bazzar

A discussion of the use of sex in advertising. Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It […]

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Letter to Empire Magazine

Dear Editor, It’s funny how three strokes of a violin can instil fear skin deep; 30 year old screams of terror can still be heard today. The absolute fear of a great white shark delves deep into the depths of the human mind… ‘Jaws’. The name speaks for itself: a pure classic! 30 years has […]

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Analyse, review and comment upon magazine covers

The magazine I have studied is called ‘Essentials’. The date on the magazine is June 2007 and in my opinion it is aimed at a thirty to fifty age range. The word ‘Essential’ implies that the magazine has everything the reader will need. It is also in white text, which stands out because there is […]

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A study of the representation of women in magazine beauty advertisements

A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel The extreme focus on beauty and desirability is very apparent in today’s media, with almost every beauty advertisement looking “perfect”. However, what some women fail to realise, is that these adverts have most definitely been re-touched, therefore […]

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Kylie Garcia

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