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Chocolate Chip Cookies

The history of chocolate chip cookies. Whoever in here likes chocolate chip cookies STAND UP! Well, I like them too. The story of the Chocolate chip cookie is really an interesting one. In fact, did you know that the invention itself was really an accident? Nope, well, I didn’t think so. Let me tell you […]

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Starbucks vr Dunkin

Coffee is something that is supposed to be simple. Dunkin Donuts and Starbucks made coffee-making into a competition where nobody ever wins. They always try to do better than the other store, and want people to spend more money on their products. The stores constantly are trying to make more food so that more people […]

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Truearth Case

TruEarth is faced with a dilemma on whether or not to launch the new whole grain pizza product. This case has analyzed the marketing survey data and provided full alternative solutions. The calculated projected retail market of $21 to 30 million dollars will meet the business requirements to proceed with this project. The marketing plan […]

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Nestle Kills Babies

Companies should do a well marketing research on the culture norms, environmental circumstances, local and surrounding area demographics and also the consumers’ financial situations before investing their products or services in a new market to avoid any problem occur. They should foresee the future consequences that may occur when they invest in a new market […]

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Birds Eye and the UK frozen food industry

1. Why did Birds Eye develop as a vertically integrated producer? When Birds Eye started a business, during the early 50’s, the frozen food industry was a completely new market, where still was needed to develop some major issues. During this period the industry was growing really fast, around a 40% per annum. In order […]

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Kylie Garcia

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