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Imc-Coca Cola

INTERGRATED MARKETING COMMUNICATION (IMC) According to Wikipedia, integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these […]

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Coca Cola

Inventory Management The Coca-Cola Company is the world’s largest beverage company, and markets four of the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It also sells other brands including Powerade, Minute Maid, and Dansani bottled water. The company operates the largest distribution system in the world, which enables it to […]

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Coca-Cola in China

Company Profile Coca-Cola Company in China The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca-Cola, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, POWERADE, Minute Maid and Georgia Coffee. Globally, Coca-Cola is the giant of the beverage industry worldwide. Through the […]

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Coca Cola

Coca-Cola Market research Link to case study here Overview: a case study of the Coca-Cola portfolio of products and an examination of new product development. Learning objectives: ? to identify the existing portfolio of products owned by Coca-Cola ? to understand the type of market research undertaken by Coca-Cola ? to understand the Ansoff matrix […]

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Coca Cola: A Good Investment

A discussion of the economics of Coca Cola and the benefits of investing in stocks of Coca Cola. Coca Cola: A Good Investment It is to no one’s surprise that Coca-Cola is one of the world’s largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term […]

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Coca Cola vs. Pepsi

An economical study of the future sales potential of Coca Cola as opposed to Pepsi. Coca Cola vs. Pepsi The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the […]

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Kylie Garcia

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