Brand Equity Planning Model

Identification of source of product: Jazz can be identified in front of the other dominant brands- Assignment of responsibility to product maker: Consumers...... Read More

Brand Policing

Doing business today for many organizations been eased by the introduction of the internet. The internet has however become both a case and...... Read More

Tory Burch

Tory Burch is an attainable, luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility. It embodies the personal style and...... Read More

Counterfeit Product

We analyze a two-country model of trade in both legitimate and counterfeit products. Domestic firms own trademarks and establish reputations for delivering high-quality...... Read More