Silk and Cashmere /Ayşen Zamanpur

Silk & Cashmere is a Turkish brand, which figured out the worldwide tendencies considerably well, amalgamated the opportunities and possibilities with vulnerabilities and restraints of the business and observing a …

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Brand Equity Planning Model

Identification of source of product: Jazz can be identified in front of the other dominant brands- Assignment of responsibility to product maker: Consumers offer their credence andloyalty with the unstated …

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Brand Policing

Doing business today for many organizations been eased by the introduction of the internet. The internet has however become both a case and a blessing since the proliferation of the …

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Tory Burch

Tory Burch is an attainable, luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility. It embodies the personal style and spirit of its co-founder and creative director, …

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Counterfeit Product

We analyze a two-country model of trade in both legitimate and counterfeit products. Domestic firms own trademarks and establish reputations for delivering high-quality products in a steady-state equilibrium. Foreign suppliers …

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