“Bongo…Always American Made”

An analysis of the advertisement for Bongo jeans which appeared in the teen magazine, “Seventeen” BONGO….Always American Made This ad for Bongo jeans is from the April issue of Seventeen magazine. The ad gives no written description of the product. Only symbols and hidden messages are used to draw in the reader and stir up […]

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Silk and Cashmere /Ayşen Zamanpur

Silk & Cashmere is a Turkish brand, which figured out the worldwide tendencies considerably well, amalgamated the opportunities and possibilities with vulnerabilities and restraints of the business and observing a market niche at the right time, formed a joint venture abroad in 1992 subsequent to proper assessment, and now progressing with resolute steps to be […]

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Takeover of Marks and Spencer by Arcadia Group

Some time ago, Arcadia attempted to a hostile takeover bid of Marks and Spencer, but it was rejected by the board of M&S. As the two organizations have different position in customers’ minds, customers would feel confused with their brands. In addition, they do not share the same target customers; M&S target middle class, middle […]

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Brand Equity Planning Model

Identification of source of product: Jazz can be identified in front of the other dominant brands – Assignment of responsibility to product maker: Consumers offer their credence andloyalty with the unstated understanding that the brand Jazz will behave in certain waysand provide them utility through steady product performance and appropriate pricing, promotion, and distribution programs […]

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Brand Policing

Doing business today for many organizations been eased by the introduction of the internet. The internet has however become both a case and a blessing since the proliferation of the information online has been a challenge in the protection of the corporate brand. Many organizations have realized that monitoring and protecting brand use is becoming […]

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Tory Burch

Tory Burch is an attainable, luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility. It embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, Tory wanted to create stylish yet wearable […]

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