There are several options in presenting information and ideas related to a business organization. Some of these presentation methods would be through extemporaneous speech, impromptu presentations or the whole presentation may be memorized. In the case of new acquisitions, it would be necessary to communicate important information about the new acquisition so that the management is aware of the implications of the acquisition and understand the details about it.
More often than not, it would be necessary to define the kinds of information that will be included in the presentation before deciding on the method to be used. In the case of new acquisitions, a profile of the business, the performance of the business, the strategies it has employed in the past, its financial status, the demographics of the management and the set of products and services being offered by the newly acquired organization. The aim of this presentation would be to make the management and the decision-makers become familiar with the new acquisition so that such an acquisition would become a part of the overall company culture and structure.
The audience who will be listening to the presentation should be taken into account as well. Do the audience belong to the top brass management? Will they be making important decisions based o what they will hear? Moreover, it would also be important to conduct prior research as to their preference in receiving and listening to reports. Since the presentation would essentially deal with communications, the message should be clear and should take into account the kind of audience that one will have. Through this, misunderstandings and miscalculations are effectively avoided (Zelazny, 2000). Once the message is decided upon and the kind of audience has been identified then the most suitable presentation method can be used effectively.
Since the information that will be presented will deal largely facts and “hard” information, a written manuscript would be necessary so as to deliver correctly the facts and the information relevant to the case. Relying from memory might be unreliable in some cases. Moreover, the reporter will have a definitive guide into the presentation. Likewise, the audience can easily follow the report if they also have a copy of the presentation.
Writing a manuscript and consulting it throughout the presentation, however, does not excuse the reporter who delivers the presentation poorly and without flair. The mark of a good presentation is when the reporter is able to make use of the situations he is in to illustrate his points and present his case to the audience. In this regard, an element of the extemporaneous and of the impromptu can be seen as effective in reaching out to the audience.
Preparing a manuscript, while delivering it as lively as possible, is the most effective means of presenting the information on the new acquisition to the Directors of the organization. There are several reasons for this. For one, the manuscript will show the facts and will prevent the reporter from using such indiscriminately. It also prevents the act of committing mistakes in the facts about the new acquisition. It should be noted, however, that the method of presentation is secondary to the information itself. As such, the speaker should see to it that the information are factual and correct and that they are relevant to the audience. Lastly, the reporter should have sufficient mastery over the subject matter that he will be talking about.
Zelazny, G. (2000). Say It with Presentations: How to Design and Deliver Successful Business Presentations. New York: McGraw Hill.