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Media Arts in Singapore

Despite efforts in cultivating the arts and media scene in Singapore, many local talents are seen going abroad to make a name for themselves there instead. A few factors would seem to contribute to this phenomenon – 1) Singapore is too small a country 2) There is not much support for local talent 3) There […]

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Lincoln Electric Company

Lincol Electric Company is a very successful company on the market. It has a good market share due to its productivity. Productivity is the key element of a firm to be successful. Lincoln Electric created a system to pressure employees for a higher productivity. The pressure that this company uses is not psychological, it is […]

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Sex Role Stereotypes in Contemporary Advertising

Stereotypes are learned by a certain person as he or she grows up. The identity that a certain group or person creates has an impact on how they are going to be perceived in the society. Like culture, stereotyping is an important element that can never be avoided because of the perceptions and beliefs that […]

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The Tale of the Lynx

1. What were the most critical choices faced by James Milmo early in the founding of Lynx? Do you agree with his decisions? The most important issue was equity stake. Milmo insisted that Curtis should work for 2 years before being fully vested whereas Milmo himself would be fully vested immediately. Furthermore, Milmo considered Pascal […]

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Media and Body Image

According to the Media Dynamics publication, Media Matters, an average adult has a potential daily exposure to approximately 600-625 advertisements in any form. These exposures come from all media mediums; television, radio, newspaper, magazines, and internet. There are advertisements for everything from juice to condoms, fruit snacks to Viagra, Old Navy clothing sales to perfumes […]

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The Rise of the Internet

The internet is one of the most useful creations to come out of our generation. We use the internet for everything these days. It’s the easiest and most effective way to find information. It’s commonly used for advertising for products and for events. These days a lot of corporations use the internet as a way […]

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