Consumer Appeal

A discussion on the use of television shows and magazine articles by advertizers to sell products. Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, “Sex, Lies, and Advertising.” She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to […]

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Chocolate Chip Cookies

The history of chocolate chip cookies. Whoever in here likes chocolate chip cookies STAND UP! Well, I like them too. The story of the Chocolate chip cookie is really an interesting one. In fact, did you know that the invention itself was really an accident? Nope, well, I didn’t think so. Let me tell you […]

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Burger King

An insight into Burger King’s advertising and marketing strategies. Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of “Have it your way” and at this time it also had a 4 % market share. Burger King’s idea was to have the […]

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Ad Evaluation – Harper’s Bazzar

A discussion of the use of sex in advertising. Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It […]

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This report analyses the impact of external and internal influences

This report analyses the impact of external and internal influences on the business strategies of Marks and Spencer (M&S) between 1996 and 2002, and evaluates the factors affecting them. The report basically identifies the main factors affecting the demand for M&S products by analyzing the weaknesses and threats faced by the company. It furthers the […]

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Investigate the effect that marketing has on Coca Cola

I am going to investigate the effect that marketing has on Coca-Cola, which has many national promotional campaigns for its products and services in the UK, I order to promote it’s product to the public. The national promotional campaign that I will be using as an example of how Coca-Cola use marketing will be the […]

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Kylie Garcia

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